Uber did not have any innovative technology in its early days. How do you know when you’ve learned what you needed to from that first thousand customer phase and that you need to move on and start scaling? But it just sort of helped set the stage for what they were trying to do. The idea is that you stop learning and then you learn this learning to optimize yourself. (adsbygoogle = window.adsbygoogle || []).push({}); Copyright © 2020. If you don’t have a lot of resources you want to keep costs low, but that takes you down a different path of thinking that you essentially, you end up learning the wrong things and developing the wrong skills at that stage. When we were building our first sketches and Groove’s early prototype, back I was the only non-technicalperson on the team, nearly all of my time was spent on customer development. VIEW ALL EPISODES. And you don’t really need that much technology. You don’t have spreadsheets full of data to pull from, you don’t have existing segments, and you’re not even sure who specifically will buy your product. In order to do that, you need to understand modern marketing channels. Customer Experience Management. Think about after a major sports event, or a concert. Because Bastian wanted to test this new value proposition quickly, he didn't spend as much time as he did on the old courier Postamtes developing all the infrastructure needed. De très nombreux exemples de phrases traduites contenant "the first 1000 customers" – Dictionnaire français-anglais et moteur de recherche de traductions françaises. All of these things are overwhelming to startup entrepreneurs and they basically can’t do them all at the same time. There are people out there that have all these other different needs – that they don’t want to go to the mass of the market and the standard products and services available. Thank you for having me. Subscribe (it's free!) BELMONT, N.C. (FOX 46 CHARLOTTE) – More than 1,000 Duke Energy customers are without power on Christmas Day in Belmont. They’re willing to tell you for free what is working, what is not working in their business. THALES TEIXEIRA: That’s a great point. What you’ll learn. So, this comes back to this – do things that don’t necessarily scale. CURT NICKISCH: Thales, thanks so much for coming on the show to talk about this. The technology eventually becomes important in a differentiating factor. So, that’s what’s important here. And during those times these cities had 100% occupancy in hotels. Toothbrushes. And so, unfortunately for these entrepreneurs, there’s not many articles or explanations of Uber, Airbnb, Amazon, what did they do in the early days? It wasn’t those like the mass population that requires additional things. 4.4 out of 5 stars. You haven’t mentioned a lot of the things that we associate with big, new technology, disruptive companies. But our guest today believes many startups fail because they try to do all that from the get-go and that that’s a big mistake. There are people out there that prefer to give their business to a startup than a big company. Therefore, the chances that you’re going to build a product or service that is so much better than what’s available out there in the market today is very, very slim. This is way later on. The same thing Uber – Uber launched in places and in times where people could not get cabs. So how do you do that? So, we could say that technology is the enzyme of startups. If you’re trying to learn how to walk and you look at Usain Bolt, the fastest man on the planet and try to observe how he’s running and say, “I’m going to do the same thing.” It’s not going to work. CURT NICKISCH: One of the common things that any founder is told who has an idea is that you need to partner with your CTO early on. You do that with a goal of acquiring enough customers to be able to just survive another day. What did we learn by acquiring this customer and what did we learn by servicing this customer that we can use in the next customer and then in the next customer and again, and again, and again? If you build it…. Technology is always the enabler or the way to speed up the process. And so, what I advocate is: these are all important elements for later on in the phase of a company for the scale phase. 💻MVP is just an MVP. So, support them and give them the resources. 🚀Okai now let’s talk about how he got dem early customers. New things like that. Why are they doing that? How Doordash got their first 1000 customers. I’m Curt Nickisch. And there are people out there. Try a free demo. That is the transition point to be able to kind of switch from learning to doing it better. Getting 1000 customers will become a piece of cake. The vast majority of startups – both tech startups and non-tech startups, small businesses – they fail in the first few years. You don’t have a lot of money. Even Amazon in the beginning. So, you should make sure that you take care of them and help them help themselves. Influencer marketing. I don’t need to make sure I have a guaranteed booked in the next hour or so, but I’m interested in staying in a house next time I visit San Francisco.”. they won’t come. So, Airbnb’s whole purpose was to reduce the– or increase the utilization of an expensive asset which is a private home, or a second home, or a summer home, or something like that. You don’t have all these resources. THALES TEIXEIRA: Founders, yeah. Showcase Cinemas is celebrating the skill launch by providing one free adult general admission ticket per transaction for any film or Event Cinema programming for the first 1,000 customers … How Postmates got their first 1000 orders? Show the availability or possibility. Thales Teixeira, associate professor at Harvard Business School, believes many startups fail precisely because they try to emulate successful disruptive businesses. And enzymes essentially lower the amount of energy for such a reaction to happen and they’re–. CURT NICKISCH: That’s Thales Teixeira. If you said “none” or “not enough”, this course is for you. In the beginning, Uber did not have the great experience that it has today. New apps. Instead of just showing their inventory they hid it. There are people that are trying new things. Terrorists kill two soldiers on Srinagar outskirts. How to build a customer base takes a lot of time that I need to do all the footwork to achieve this. He says by focusing too early on technology and scale, entrepreneurs lose out on the learning that comes from serving initial customers with an imperfect product. And the way to acquire customers if you’re going to build better products, or you’re going to create a better relationship, or do whatever it takes. And so, the important thing that a tech entrepreneur should see is that it’s this idea that we commonly refer to as the iceberg. How Uber, Airbnb, and Etsy Attracted Their First 1,000 Customers. ☕️Morning Brew How they got to 2k, and then 100k and then 1.5m subscribers. Getting the first 1,000 customers will not guarantee your success, but it will you give you a chance to get some real-world feedback -- and maybe even pay some bills at the same time! “How great can a product be if nobody wants it?” – Marc Andreesen, billionaire venture capitalist. So, they really focused on designers and photographers, and they tried to create a culture that eventually everybody else would emulate when they weren’t able to manage every single person on there like they did at the beginning. So word of mouth was important. Digital Marketing Masterclass: Get Your First 1000 Customers, Digital Marketing Certification: Master Digital Marketing, Mega Digital Marketing Course A-Z: 12 Courses in 1 + Updates. Number one, customers can talk to other acquaintances about your product and that’s much of how both Etsy and Uber came about because people used them and they liked it and they told other people about it. And you should use technology and invest and hire technical people. You need to build the infrastructure and that a CTO will do. CURT NICKISCH: To figure out why they’re running as fast as they are today. Enjoy the videos and music you love, upload original content, and share it all with friends, family, and the world on YouTube. In the beginning, you have to be humble about what you have and what you can offer. Influencer marketing is one of the best and easiest ways to reach 1000 customers. THALES TEIXEIRA: Yeah, so they already emulate it in the way they think about the business, but they also emulate it in the way they try to acquire new customers. Customers can do so many things. So, why? And so, when you would go online they would just give an example of a few places and probably that’s all they had. But that was it. And mattresses. This first phase or the scaling part? Nearly 1,000 customers at a Dairy Queen drive-thru in Minnesota took part in a kindness chain last weekend that lasted for two whole days. A single post on Instagram might cost you as much as $1K. So, all of these startups right now, there’s this craze of direct-to-consumer startups that are selling anything that you can probably see in your home, that you would normally buy in a grocery store, in a supermarket. And you will find those not by plastering ads on Facebook or on Google at very expensive costs. No new technologies. And you can easily create a website and offer that product. We get technical help from Rob Eckhardt. That is the point that you should start switching from trying to learn as much as possible and disregarding to some extent, doing it efficiently into an efficiency mode, into scaling, doing it faster and faster. This episode was produced by Mary Dooe. THALES TEIXEIRA: Well, I think that it depends actually on what type of business we’re talking about. But in the early days, it’s definitely not true. in your favorite podcast app. Second, these early customers, there’s a reason why they’re going for you because they’re not fully satisfied, or they’re happy to kind of take a chance of a new startup. Where do you think more startups fail? If it is a business in which the value to the consumer will be delivered through the technology primarily, you need to build something. Teixeira is the author of the book Unlocking the Customer Value Chain: How Decoupling Drives Consumer Disruption. The First 1000 Podcast. Converted to all A350-900s in January 2014. So, instead of hiring people to go on the phone to do product support and help when their customers call in and say “I don’t know how to do this, I don’t know how to do that.” They actually gave these consumers the task of teaching the new consumers how to operate the software. He’s an associate professor at Harvard Business School and he’s the author of the book Unlocking the Customer Value Chain: How Decoupling Drives Customer Disruption. You see, the hard part isn’t making a product anymore. First, they went and they stayed in a few Airbnb rentals – a few private homes – to try to understand what was going on and it turns out the quality of the homes, the apartments were pretty good, but the quality of the images in the website were really bad. THALES TEIXEIRA: Airbnb had one engineer for a long time. So, to give two examples. THALES TEIXEIRA: The key metric that changes from baby steps to learning how to walk efficiently and running fast, is in the baby steps your goal is to learn, not to do fast. As long as they kept building features, those researchers and philosophers would continue using the product and Roam were able to charge and renew their enterprise license deals. 4.4 out of 5. And so, having a CTO early on is not kind of the main driver of your early customer adoption. And you would go and say “OK. CURT NICKISCH: You haven’t mentioned technology, hiring coders. CURT NICKISCH: Yeah. You should get capital. And the alternative to acquiring customers at low cost is not acquiring customers at high cost. I need to be in New York City on the 17th, or the 19th, and I want an apartment.”, Well, you can’t really choose from all the available inventory because there was none. Technology is never the driver of digital disruption, in my experience, from my research. There’s this idea that you should build your best product possible. • Creating & promoting video ads and video content through your site & through YouTube, • Designing and executing CPC ad campaigns through Google, Bing, & Facebook. Add to cart. They were selling books. I don’t need, I’m not a business person. THALES TEIXEIRA: Thanks for having me, Curt. And suddenly people started seeing this in a better light and that created the standard for all of the other ones. CURT NICKISCH: How do you know when you are done with the baby steps? CURT NICKISCH: This is where you get everybody saying the Netflix of this and the Uber of that. Last updated 4/2020 English English [Auto], Indonesian [Auto], 4 more. In my experience these startups, they go too much in the process of optimizing to get as many customers as possible at the lowest cost possible. Third, these consumers, they can actually provide you R&D that you traditionally would need to test and evaluate, get consumer groups, focus groups, pay for that. With each part of the journey you get a different growth strategy! And so, cater to those is very important. Adam Buchholz is our audio product manager. That’s maybe your co-founder is going to be a technical person. 30-Day Money-Back Guarantee. You should create network effects. Etsy decided to actually go into all these fairs across the United States, having people travel to all these craft fairs and recruit sellers because the sellers would eventually recruit their own buyers to the website instead of just using digital marketing. When they launched, they faked it a little bit. CURT NICKISCH: I mean it’s understandable why they do that. ABOUT THE FIRST 1000. Clearly, that’s a different stage, but why is it so unique? How founders got their first 1000 customers. CURT NICKISCH: I want to talk to you about these early-stage companies because you focus on that in the book, taking your business from zero to 1,000 customers. CURT NICKISCH: Yeah. As this cycle unfolds of learning how to acquire better and learning how to deliver the service or product better, over time naturally startup entrepreneurs start to reduce their amount of learning. But if the infrastructure to deliver value to consumers is not primarily through technology, through an app, through a website then probably you can get away early on without having to hire a partner with a – you know, a CTO that will build a technology. As always, if you’re not 100% satisfied you can get a full refund through Udemy within 30 days.Who this course is for: Created by Evan KimbrellLast updated 7/2020EnglishEnglish [Auto-generated], Your email address will not be published. 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